Wheelhouse Thoughts and Insights

How Social Media Can Help Boost Your Brand Awareness

Scott Ericson - Tuesday, February 27, 2018

The world has repeatedly been termed as a global village, encompassing people from many native backgrounds. The game changer is the internet as it has proved that there is infinite possibility to human interaction independent from the walks of life. Below I will discuss how social media can help boost brand awareness of any organization, company, business entity and so forth. It is therefore worth noticing how beneficial and easier it is to create a high customer base and establish a flourishing market that will gear ones entity to prosper.

Social Media, when used appropriately, will result in enormous positive results. Thereby one needs to know and be well informed of how to go about it in the intention of having to market their products to the market or world at large. Just to mention but a few, the most common social media platforms that are of great effect today in the marketing industry include but are not limited to; facebook, linkedin, twitter, google+ and so much more that could form an endless list. These platforms have mushroomed in very short periods of time due to the interests of people all around the world.

Social media marketing has thus taken its toll and is evidently the most convenient way in this day and age, and below are various ways in which it is beneficial and with an in-depth elaboration.

Social media marketing helps in creating brand awareness, how then does this happen?

Billions of people own accounts to the major social media sites and this being so, a company can take the advantage and have its adverts and pop ups incorporated into the system and thus whenever potential customers log in to their social media accounts irrespective of the type, they will most certainly see your company advert, logo, products and whereabouts depending on how you make the advert to facilitate the passing of information and creating awareness of the company's existence and what you have on offer.

To boost and manage social media advertising, a company has to set aside funds and a team that is well versed with the work, this in the end results in a positive feedback. It is worth to note that television and radio are part and parcel of social media although may not be that much interactive with the perceived customer , this is also advisable since it acts as a boost too because it reaches out to those who are not technologically adaptive.


Boost in sales

After a successful creation of brand awareness to the general public, a sales increase will result but that isn't enough, it is worth noting that sales can also be made online, for instance a company that trades on building materials can have its product information displayed on and on with a link that will lead a prospective customer to a list of variety of the material of interest and facilitate the purchasing of the materials.

Many countries have gone this notch higher and are having companies that do their sales through websites and online stores without a fuss and are widely grasping a very high customer market dominance within and without their boarders.

Though it is not a backbreaking task, it requires one to be active on social media by sharing posts and articles that are eye catching and of interest to the appropriate audience. The purpose of being active is to enhance consistency and instill the presence of one's company or product into the minds of his or her audience.

Below, I have compiled some of the smart ideas that can be incorporated in order to boost online sales
Social media is greater now than it was before, and you're guaranteed to reach thousands, if not millions, of people with a few posts. It is also cost effective and efficient to go the social media way of marketing than the use of offline media.

Social media posts cost only a little bit of your time to make it work out for you. Feedback too is real-time in that you can get responses from potential customers in little time, which can aid one find strategic ways to increase response.

Conduct regular Flash Sales

Flash sales create a perception of urgency and are therefore a good way to speed the sales. Offer an outstanding price for only a limited period of time. Publicize your thoughts to have a flash sale in days or weeks before all over your social media platforms, but do not specify when. This will mean that people will time and again check your posts to find out when the expected day dawns. Be prepared for continuous heavy traffic to your site after a successful flash sale.

Offering of Coupons

People seek cheaper and affordable prices and thus coupon use has highly been adopted, more so during the holiday seasons. Find a way to motivate customers buy your products with a coupon code accessible to only ones who have liked your Facebook page or a particular post on Facebook or those who have followed you on your Twitter page. This will increase your followers and attract many more customers.

Post graphic images or pictures

You are more likely to receive a response to something on Facebook when you post an image accompanied by your words. It is said that a picture is worth a thousand words and is truly more eye-catching. Encourage your fans to like and share your posts, Facebook just came up with an awesome way that reposts to a link occur each time someone comments on it. This means even more exposure for your brand and organization. For instance you can have a picture of building materials that will drive only those eager to find the product.

Create more Exposure of Your Social Media Sites

In most cases often, you will have buttons linking to your social media accounts at the top of your web site, which is a splendid way to get the word out. And also include links as signatures in your emails, have the links on your blog posts and in your newsletters.

Free Shipping

In the holiday season, people buy the most of their needed goods online. Shipping costs whenever buying online can sum up, more often when customers buy from several companies. Provide free transportation or shipping as an offer to those who follow a link that you have posted on social media sites for instance Facebook, twitter.