Central Valley Builders Supply 60 Year Celebration

The Challenge

When Central Valley wanted to commemorate 60 years in business with a multi-pronged celebration event, they contacted Wheelhouse 20/20 to execute their vision. Their objective was to create a celebration that their employees, customers, community and vendor partners would all enjoy.

The Solution

Part 1: Customer Appreciation Breakfast

• 200 guests
• Catered breakfast burrito bar

Part 2: VIP Cocktail Party

• The inside of their St. Helena lumberyard/hardware store was transformed for this elegant event
• 90 guests
• Catered appetizers and Hosted Bar
• Live Music and Video Presentation
• Elegant Décor with Red Carpet Entrance
• History Walk

Part 3: Private Dinner Party

• The dinner party was a few blocks away at  The Farmstead, a local landmark
• 65 VIP guests including long-time customers, retired employees, family members, local dignitaries and executive team members
• Intimate setting with rustic-chic décor
• Catered meal served family style

Part 4: Community Celebration

• 1500 in attendance
• Entertainment Stage with live music all day
• Vintage Car Show, Photo Booth, Live Radio Remote, Vendor & Community Booths
• Kids Center with Inflatable Bounce House and Obstacle Course, Craft Projects, Face Painting, and Chalk Art
• Catered Food Trucks ~ Street Tacos, BBQ, Hot Dogs No Host Bar
• All day shuttle service between Central Valley’s Napa store and St. Helena store

Our Role

• Project Management
• Design, Print & Production
• Décor
• Catering
• Entertainment
• Audio/Visual
• Shuttle Services
• Media Placement & Production
• Hotel Accommodations for Guests
• Vendor Support & Participation
• Staffing & Volunteer Coordination
• Budget & Logistics Management
• Swag
• Event Set-Up and Tear Down