- Voice of customer
- Competitive analysis
- Secret shops
- Developing strategies for new markets, products or customer segments.
- Integrating sales, marketing, and operations
- Internal and external alignment
- Eliminating bottlenecks
- Selling more to existing customers
- Branding the new – companies, products, services, segments
- Re-branding the old – breathing new life into existing brands
- What to do with the blended – acquisition brand strategy
- Logo development – company, milestone anniversary, product
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