Brand Development

Market Research

  • Voice of customer
  • Competitive analysis
  • Secret shops

Strategic Planning

  • Developing strategies for new markets, products or customer segments.
  • Integrating sales, marketing, and operations
  • Internal and external alignment
  • Eliminating bottlenecks
  • Selling more to existing customers

Branding

  • Branding the new – companies, products, services, segments
  • Re-branding the old – breathing new life into existing brands
  • What to do with the blended – acquisition brand strategy
  • Logo development – company, milestone anniversary, product

Featured Projects